In a world where the delicate balance between progress and peril is increasingly precarious, we believe that there is a symbol that has the power to both inspire change, and bring a depth of emotion that any slogan can’t touch. Each step of the wire walker is a testament to skill, focus, and the unwavering will to navigate the unknown. This is not just a daring feat of balance and agility; it is a living, breathing metaphor for the fragile state of our planet and its inhabitants.
Welcome to Project Rebalance.
A groundbreaking campaign that harnesses the art and symbolism of Highwire walking to illuminate the critical imbalances facing our world, from the ecological to the humanitarian. By using this striking visual representation, Rebalance aims to inspire a global conversation about the urgent need for balance in our world, and to galvanize collective action towards a more sustainable and equitable future.
Rebalance is founded by world renowned Highwire Walker Ellis Grover. Spending his whole adult life on the fringes, observing the world from the heart of the travelling show, he began to trust in his balance enough to risk his life for it, all the while noticing the evident decline of balance in many areas of modern society.